Pickles have transitioned from being a side condiment to being the centrepiece of many Food & Beverage menus. There are several examples of this trend, including mocktail versions using pickle brine and dill pickle chips, as well as fine-dining restaurants that may serve pickled fruits as part of dessert offerings.
Pickles represent a wider cultural movement concerning society's changing perception of bold flavours (both from a taste standpoint and from a visual perspective). What was once considered simply a condiment is now redefining how certain types of food and drink are made and marketed. The year of the pickle reflects this culture of bold flavours; it is less about shock value and much more about creating balance with bold flavours through the juxtaposition of salty, sour, and bitter elements in the context of a surfeit of rich, complex flavour options available within the modern culinary marketplace.
An indication of the growth of the pickle trend can be found in the expanding use of pickles in cocktails and mocktails. Many of the mocktail bar programs use pickle juice to provide depth, salinity, and acidity without adding a sweetener. Pickle juice helps create a more complex mouthfeel and "base" for the beverage with the fruity characteristics typically found in non-alcoholic products. Thus, the use of pickle flavour functionally serves as an example of how the pickle trend has changed between categories (i.e., from condiment to beverage), as well as helping to establish the brand image of pickle products, although it is still very much a condiment as well.
Dill pickle chips, previously found only in speciality finishes, are now available from a plethora of company snack lines that have made this product throughout the globe. The reason for their success is due to a perfect harmony between the contrasting flavours of dill's herbal, fresh, and tartness from vinegar, both of which cut through the fattiness. Therefore, dill pickles are continuously being included in pickle-flavoured snack products because they provide bold flavours, yet are still controlled to fit in with what the consumer expects by providing a bold, but controlled flavour experience. In addition, dill pickle is the perfect palate cleanser that will help you recover from being overwhelmed with too many flavours.
Another surprising way that the pickle trend has moved into the world of high-end cuisine and fine dining has been through the use of pickling techniques with fruit. For example, chefs are now pairing pickled strawberries, peaches, and other forms of fresh fruit with ice cream, paired with pastries and plated desserts. The use of acidity helps to bring out the sweetness and lessen the overall fatigue that occurs from indulging in rich desserts. The addition of pickle gives chefs the ability to create rich desserts that are well-balanced.
While some people might think of pickle-flavoured ice cream as outrageous, the rise of pickle-flavoured ice cream actually reflects the greater shift in food culture towards enjoying sweet and savoury flavours together. The reason is that the combination of pickling brine, while being used in moderation, helps to create richer dairy and helps slow the perception of the "flavour" of ice cream. Therefore, when a consumer bites into a pickle-flavoured ice cream, they are not tasting the saltiness from the pickles, but they are actually feeling a sense of dimensionality. Therefore, pickle acts as a way to expand beyond the normal savoury offering format.
The rising demand for pickled flavours coincides with an increased focus on fermenting foods within our culture. We are more willing to accept sour, funky, and complex flavours in our diets. Pickle is something people know how to use, and yet there's still an element of experimentation with its use, which makes it feel safe but necessarily different from what most followers are used to.
Overall, pickle also serves as a symbol for many other ideas in the marketplace, such as nostalgia and the blending of cultures. Pickled flavours in cocktails and desserts illustrate the confidence with which consumers are layering flavours, as well as their willingness to experiment with traditional flavours. Because pickle flavours are available at many price points, they tend to be accessible to everyone; however, the act of pickling has also become synonymous with fine dining.
The "Year of Pickle" was not a trend of shock-value foods for the sake of shock, but rather a statement that acidity and fermentation will be reshaping the way people think about flavours. Mocktails made with pickle juice, chips infused with dill, and grilled fruit topped with pickled cherries all suggest acceptance of bold contrasts (flavours) and savoury complexities. The slow extension of the pickle flavour throughout all categories is evidence of a flavour profile changing from that of "supporting player to a defining player" in the contemporary culinary world.