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Copyright © 2025 Foodies Only
Copyright © 2025 Foodies Only
6 Min
27/02/2026
There used to be a time when every alternative Instagram reel was either someone making an omelette out of 10 eggs for breakfast or dinner, or a gym bro inducing panic by flexing how protein is making him ripped, and the rest were losing muscle mass by the second. Both cases are extreme, but there is some grain of truth to it, and the language needs softening. Protein is no longer a niche fitness world buzzword, and to raise awareness, a World Protein Day exists.
You don’t need to be a bodybuilder and consume chicken, eggs and other sources of protein like it’s an elixir of life. But you also can’t eliminate it from your diet, intentionally or, as is the case with most people, unintentionally. To boost attention on how crucial protein is for the human body, World Protein Day is observed every year on February 27. It is particularly targeted towards the protein-deprived countries like India. There are multiple studies which stress the health benefits of getting adequate protein while addressing the challenges of protein deficiency. Read on to learn more about World Protein Day.
Launched on February 27, 2020, World Protein Day was introduced by the US Soybean Export Council (USSEC) under the ‘Right to Protein’ initiative. This day aims at creating awareness about daily protein intake, how crucial it is for supporting wellbeing and also addressing the issue of protein deficiency in both adults and children. In India, the inaugural celebration in 2020 kicked off the theme #ProteinMeinKyaHai (What does protein have?), to raise awareness on how important protein is in the daily diet.
For World Protein Day 2026, there isn’t a globally official United Nations theme like there is for things such as World Pulses Day. However, health- and nutrition-focused sources confirm that in 2026, the emphasis is on the critical role of protein in overall health, strength, vitality, and balanced nutrition, encouraging people to understand protein’s importance and make informed, wholesome food choices as part of everyday eating.
A handful of studies have backed the claim that protein is important for the body. Starting with this 2017 survey, which found that 73 per cent of Indians are deficient in protein, while above 90 per cent are unaware of how much protein needs to be consumed every single day. Here’s fixing that: you need about 48 grams of protein per day, as recommended by the Indian Council of Medical Research (ICMR).
If you want more recent numbers, this 2026 study found that 6 out of 10 urban Indians are not consuming protein-rich foods daily, and 51% don't even associate symptoms like tiredness, hair fall, or low immunity with protein deficiency.
There’s still some mystique surrounding protein, and old habits do die screaming as the local diet focuses more on carbs (rice, wheat) and a lot of fat (butter, ghee). It’s hardly a surprise that India has the lowest average protein consumption compared to other Asian countries as well as developed nations.
Protein is a macronutrient, and its deficiency can have a major impact on the body. Consider protein as one of the body’s building blocks – almost like the base of a play tower. If you remove too many blocks, the tower wobbles and may fall, just like your body struggles when it doesn’t get enough protein.
Your body uses protein every day to build and repair muscles, make hormones and enzymes, and help your immune system fight illness. If you don’t consume enough protein, your body can’t do these jobs well. Consequently, it starts breaking down its own muscle to get the amino acids it needs, leading to weakness and fatigue.
Over time, not getting enough protein can also cause dry, brittle hair and nails, slow healing of cuts, and make you get sick more often because your immune system isn’t strong enough. Your skin may become dry and flaky, and you might feel unusually tired or weak even after rest.
Change your diet, if you don’t meet the Recommended Dietary Allowance (RDA) for protein, which stands at approximately 0.8 grams per kilogram of body weight, as found by a Harvard research report. Requirements go up depending on age, activity levels, and health conditions.
Animal protein sources are naturally complete proteins, meaning they contain all nine essential amino acids your body cannot produce on its own. Common examples of animal proteins include eggs, fish, poultry, lean meats, and dairy products like milk and yoghurt. Animal proteins also tend to provide nutrients like vitamin B12 and highly absorbable (heme) iron, not as abundant in plant foods.
However, you don't need to obsess over chicken breast to hit your protein goals. You can also opt for plant protein. Plant protein sources come from foods such as beans, lentils, nuts, seeds, tofu, tempeh, edamame, quinoa, buckwheat, chia, and hemp seeds – many rich in protein and other beneficial nutrients like fibre, antioxidants, and unsaturated fats.
World Protein Day has gone from a niche public health initiative to a genuinely needed annual reminder. The science bit is settled: protein is non-negotiable for growth, immunity, muscle health, and hormonal balance. What's still catching up is public awareness, especially in a country where the average plate is heavy on carbs and light on quality protein.
