Once modest neighbourhood sweet shops, many mithai businesses have grown into enduring family enterprises that span generations. Their stories capture the spirit of tradition, craftsmanship, and quiet perseverance – a reminder of how something as simple as a sweet can carry the weight of legacy. Sit back, grab a mithai, and read the sweet story of success.
There used to be a time when family business dominated different spaces. Most sprawling mithai shop businesses today started with a tiny stall, which in time became the pioneer businesses. Some of them even had stellar clientele and uniquely named sweets. There’s Haldirams, which started with a bhujiya store, then K.C. Das with their iconic rasgullas and more. Many of the stores started from scratch, but today have expanded beyond recognition and are loved by all. Some have even spread beyond the geographical borders and continue to draw in revenue from abroad.
It all started with a young Ganga Bhishen Agarwal, affectionately called Haldiram by his mother. The recipe for today's bhujiya comes from his aunt, who, back in the day, used to make a thicker and softer variant of bhujiya, which was different from what was made locally. The OG Bikaner shop started in 1937 as a snack stall at Bhujia Bazar, run by his grandfather. When Ganga Bhishen Agarwal joined the stall, he replicated his aunt's recipe to a degree.
What made Haldiram's bhujiya special was the addition of moth flour to the usual besan and made thinner using a finer mesh. The young Ganga dubbed this new product after the Bikaner Maharaja – Dungar Sev and eventually bid goodbye to his grandfather's business, starting Haldiram’s. The recipe was a massive hit and kept flying off the shelves with hundreds of kilos sold per week. It took one wedding in Kolkata, in the 1950s, for him to expand his business. Later, his grandsons furthered it to Delhi and Nagpur. These two cities also served as the manufacturing hubs over time, with over 500 types of products, including sweets, sold today. Today, sweets are an integral offering with soan papdi, barfi and kaju katli quite popular at their shops.
With little means to complete his education, in 1864, an 18-year-old Nobin Chandra Das started his own sweet shop at Jorasanko in Kolkata after leaving a dissatisfying job with distant relatives. After his first business failed, he opened another establishment in Bagbazar in 1866, determined to invent a sweet that would be solely his creation. What Das tried was boiling chenna balls in sugar syrup repeatedly, but they would just disintegrate. After months of experimentation, he perfected the technique that created the spongy, syrup-soaked rasgulla – Bengal's most beloved sweet.
His son was equally talented – Krishna Chandra Das, born in 1869, is credited with creating rasmalai and pioneering the concept of canned rasgulla. Around 1930, Krishna Chandra Das and his son Sarada Charan opened their first shop in Jorasanko, becoming the first duo to can any sweet in India. They used scientific principles for canning, which at the time was a revolutionary invention that extended shelf life and shot Bengal's rasgulla to fame and the world. Today, the company is led by director Dhiman Das, who became a director at age 21 in 1993 and implemented modernisation measures while maintaining quality.
N.K. Mahadeva Iyer founded Sri Krishna Sweets as a restaurant with a speciality sweet counter in Coimbatore in 1948, the first air-conditioned restaurant in the region. Through years of research into ingredients, technique, and consumer taste, Mahadeva Iyer gave the world the highly delicious mysurpa. Then, in 1972, he opened a separate sweet shop at R.S. Puram to retail sweets.
Then came in Mahadeva Murali, who began his career at Sri Krishna Sweets as a young entrepreneur by joining the family business and extending branches across Chennai, Pondicherry, Tiruvannamalai, and Kanchipuram. Today, this sweet shop’s network has spread over 45 outlets. The business built a state-of-the-art central kitchen and expanded across three southern states, Maharashtra, and the UAE, with a total of 66 outlets.
One of the oldest mithai shops in India, Ghantewala Halwai, opened its gates in 1790 and was founded by Lala Sukh Lal Jain. Jain came to Delhi from Amer or Amber around the time that Sindhia helped to restore Mughal Emperor Shah Alam II to the kinghood. It is believed that the same emperor named the shop (the shop was close to a school where bells rang periodically), and some believe Jain himself was behind it – he sold his sweets by ringing a bell to draw attention.
For over two centuries, it boasted a clientele that included Mughal emperors and former Indian Prime Ministers like Nehru and Rajiv Gandhi. As for the mithai, one of the earliest sweets sold at the shop was a Rajasthani dessert called mishri mawa. Then they have the sohan halwa, Karachi halwa, kaju katli, doda barfi, and pista barfi. The shop closed down in 2015 due to falling sales and legal issues, but reopened in late 2024.
Founded in 1826 by one of the most prolific and innovative sweetmakers of his time, Paran Chandra Nag, the shop was named after his son and quickly gained popularity. It is said that Rani Rashmoni, the founder of the famous Dakshineshwar Kali Temple, supposedly ordered 28 ‘maund sandesh’ through Sri Ramakrishna Paramahansa (a key religious reformer during the Bengal Renaissance, and the temple’s purohit), from Bhim Nag, for the inauguration.
The shop is also famed for a sweet called Ledikeni, prepared by Bhim Chandra Nag in honour of Lady Canning, who had come to India in 1856 to live with her husband. Another legend says that it was prepared on the occasion of her birthday. Ledikeni is named after Lady Charlotte Canning, wife of Lord Charles Canning, the last Governor-General and first Viceroy of India.
Today, you can spot a big grandfather clock placed on the wall, right at the centre of the parent shop in Bowbazar that ticks away solemnly. The 162-year-old custom-made clock was created in London and gifted to Bhim Chandra Nag by Cooke and Kelvey. Legend has it that in 1858, Thomas Cooke paid a visit to Bhim Nag's shop and was very happy to savour the sweets he was offered. The latest ode was to Sir Ashutosh Mukherjee, a renowned mathematician and academic, after whom a variant of sandesh called Ashubhog was named.
These mithai shops might be flourishing businesses today, but they were as accessible and homely as your corner halwai dukan. Some even preserve the same taste today, making them capsules of memory and devotion. Passed down through generations, each recipe tells a story of love, resilience, and community.